Job Description:

We are looking for a Senior Executive in Digital Marketing to drive online marketing strategies, implement digital tracking, and optimize performance for our clients. The ideal candidate should have expertise in Google Analytics, Google Tag Manager, Social Media Marketing, and Conversion Tracking to enhance digital campaigns and improve online presence.

Job Responsibilities:

• Implement and manage Google Analytics, Google Tag Manager, and Conversion Tracking for client websites.

• Develop and execute social media marketing strategies across various platforms (Facebook, Instagram, LinkedIn, X, etc.).

• Set up, manage, and optimize social media ads (Facebook Ads, LinkedIn Ads, X Ads) to maximize engagement and conversions.

• Establish server-side tracking and Conversions API to ensure accurate data collection and reporting in collaboration with the development team.

• Develop content strategies aligned with marketing goals, including blog posts, social media content, and ad creatives.

• Monitor and analyze campaign performance, making data-driven recommendations for improvement.

• Stay updated with the latest digital marketing trends, tools, and algorithm changes.

Requirements:

• At least 2 years experience in working with Google Analytics, Google Tag Manager, Meta Pixel, and Social Media Advertising.

• Being able to create and manage reports in Google Data Studio (Looker Studio) is a big plus.

• Understanding of server-side tracking and Conversions API implementation.

• Understanding of GDPR, CCPA laws and Cookie Management Platforms.

• Experience in developing content strategies and digital marketing best practices.

• Excellent communication skills in English to collaborate with clients and teams.

• Strong analytical mindset with the ability to interpret data and optimize campaigns effectively.

• Experience with digital marketing tools like Facebook Business Manager and LinkedIn Campaign Manager

• Experience with SEO tools like Ahrefs, SEMrush, or Moz is a plus.

What’s in it for you?

• Work on exciting and innovative digital marketing projects for clients primarily in Sweden (maybe also the UK and the US)

• Mentorship from experienced professionals to enhance your skills.

• Collaborative and inclusive work environment with opportunities for growth.

• A ground-level opportunity to join a growing company early and accelerate your career.

• Work in fully operational, cross-functional product teams to expand your expertise.

Work Locations: Sagufta, Mirpur, Dhaka, Bangladesh

Employment: Full-time

Work status: Office

Compensation & Benefits:

• Salary Range: 40K-60K

• Weekly 2 holidays: Saturdays & Sundays.

• Working hours: 11 am- 7 pm (BDT).

• Fully subsidized breakfast, lunch, evening snacks, and unlimited tea and coffee.

• Employee Life & Health Insurance: In-Patient, Out-Patient & Optical

• Smart Career Program: Paid online courses & books

• Festival Bonuses: Twice a year.

• 120 days of Maternity Leave and 10 Days of Paternity leave

• Earn leave encashment facility

Assessment Process:

1. Initial HR Screening Call (Only shortlisted candidate)

2. Initial Online/Offline Interview with Lead, HR & Concern Team

3. Home-based assignment if required

4. 2nd Interview with PM & Head of HR

5. Final HR Discussion

6. Documentation & Final Offer